Showing posts with label Eileen Fisher. Show all posts
Showing posts with label Eileen Fisher. Show all posts

Friday, November 18, 2011

Skinny Jeans


Most women have them in our closets: our "fat" clothes and our "skinny" clothes. You know, clothes which have been purchased before and after a diet, before and after weight loss or gain. If you are like me, you have a fondness for the skinny clothes, and a reluctant acknowledgment of the others.

As a generally slender woman, it has been a while since I have had to reach to the back of the closet and pull out those looser clothes. Since becoming single, I have adopted a more rigorous exercise schedule, and often have been too stressed to eat, consequently staying on my thinner side. But this year the exercise program has gone to hell, and I am eating more. Consequently, whammo!, an extra 7 pounds is lying squarely, or rather roundly, around my midsection, making my skinny jeans uncomfortable and my body-image confidence a bit shaky.

This comes at a time when my business is growing its offering of clothing which I think of as fashion for women who may have lost their waistlines but not their sense of style. It comes at a time when I am in the final year of my 50's, and my metabolism continues to slow. And it comes at a time when I am more keenly aware than ever of how skewed the fashion world is to young women, vastly ignoring the needs of my contemporaries for whom skinny jeans and towering heels are not an option.

Last weekend I was part of a group of 7 women, all in our 50's, who carravaned to the outlet store of a brand catering to us. In a short period of time, thousands of dollars were spent because we found great-looking clothes which celebrated us, who we really are, lumps, bumps, height differences, weight differences, and accomplishments.

My skinny jeans are going to the back of the closet for now. Maybe they will have to stay there forever; that is to be seen. What is forever, though, is the consciousness that neither weight gain nor aging should have to mean the demise of style.

Friday, December 10, 2010

Second Acts

At TEDWomen, one of the overarching concept was second acts. At my lifestage, I am particularly interested in second acts, as I feel like I am in one myself. Post corporate world, post marriage, post childrearing, I see this time in my life as a time to live differently than before. While my introspective self-journey pales in comparison to some of those I heard about, I was excited and motivated by the examples around me, both in the speakers and in the attendees.

Again and again there were people who chose to do something different, who acted to change the world they were in. Sometimes the changes were from adversity, sometimes from horrendous circumstances, sometimes because of the ability to make a difference and the overwhelming desire to do so.

Take 18 year old Sejal Hathi, a young woman who, out of her battle with anorexia, went on to found the non profit organization Girls Helping Girls, already mentoring 30,000 girls globally. At age 18, she is well into her second act, and I imagine the world will be treated to acts 3, 4, 5 and more from this remarkable young woman.

Or Tony Porter, who recognized that his own socialization, and that of so many men, was such a profound reason for violence against women, that he founded A Call to Men, an organization dedicated to putting together high-profile male dominated organizations such as the NBA with programs dealing with domestic violence to try to change socialization practices, to try to change the components of what he calls "the Man Box".

And then there is wonderful Deborah Rhodes. Deborah is an internist who was frustrated that she could not provide a better answer to a patient about the accuracy of her mammogram. After a chance meeting with a scientist in a field she knew little about, Deborah went on to co-develop a new gamma Ray screening technology which is 3x more effective in screening women with dense breast tissue than mammograms, 100's of times cheaper than an MRI, and pain free. Getting the funding and approval has been another story, though, and it is shocking to know this is out there and cannot be implemented - yet!

The designers Donna Karan and Eileen Fisher, both pioneers as clothing designers with eponymous companies that truly recognized and satisfied the needs of working women, are now heading philanthropic programs, anxious to,as Donna says, "address the needs of women, not just dress them". As I engaged in brief individual conversations with each of them, it was obvious that this second act of their professional lives had lit a fire within them and that equally and in personal styles as different as their clothing styles, they were changing the world.

We all get into routines and ruts, and sometimes it takes a cataclysmic change or catastrophe to force us to behave differently, chart a new course, take action, and enter our own second acts.

Thursday, December 9, 2010

Some Learnings from TEDWomen

How to begin collecting thoughts from TEDWomen?

I walk away with the overwhelming, overpowering impression of women who all want to do more, know they can do more, are committed to doing more. This was apparent in the presenters and attendees alike. Whether celebrity or soccer mom, accomplished business woman or artist, world leader or blogger, the people at TEDWomen were ALL hellbent about the possibility of more, the requirement of more, the relentless need for more. Some of us have to figure out what that more is, some have launched.

For my own purposes, I am trying to break my memories into a few of the most overarching concepts which emerged. I am not sure what I will do with them, but I know I must do something. Now.

The Other

Elizabeth Lesser introduced the concept of "otherizing" as a dominant negative force in our world, blue and red, feminist and tea party, Muslim and Christian, men and women, . She spoke of a simple concept for trying to bridge and overcome this force. "take the other to lunch" literally. As she described going to lunch with an outspoken female Tea Party activist, she suggested creating ground rules so that you could have the opportunity to ask the questions of someone from the other side, questions you have always wanted to ask. Ground rules: 1. don't try to persuade, defend or interrupt. 2. Be curious, conversational.

The concept of getting to know "the other" permeated the conference, whether accidentally or on purpose.

One of the most moving moments of the conference for me, and the greatest example I can possibly imagine of getting to know the other was a presentation made by two mothers: Phyllis Rodriguez, mother of a victim of the 9/11 attacks on the world Trade Center and Aicha El-Wafi, mother of Zacarias Masaoui, the alleged 20th hijacker. These women spoke of reconciliation and compassion, forgiveness and activism. Imagine the sight of them, holding hands, shedding tears, both mothers having lost sons, both women refusing to cave to hatred of "the other", both committed to ending terrorism and social injustice.

But then there was the amazing Caroline Casey who has dedicated the past 10 years of her relatively short life changing how global society views people with disabilities. Why is Caroline amazing? Is it the fact that she is legally blind and did not even know it until she was 17? Or the fact that she refuses to let it limit what she sees and does in the world? She talks of looking at people with disabilities not as "others", but simply as people with a defective part who perhaps have so much more to offer, a different perspective, not to be avoided but to be included.

And then there was Mona Eltahawy - busting through stereotypes that Muslim women are "only about headscarves and hymens". How many Muslim women do I know? And have I asked them anything about their lives and beliefs? What about you?

I am interested in watching how much I will now not only try to recognize "others" in my life, but attempt to know them. I don't have to like them all, nor them me, but ignorance is no way to bridge differences, difference which I am frequently too happy to rant about.

Saturday, May 29, 2010

What were you thinking, Eileen Fisher?



I remember reading in the press about the "updating" of the Eileen Fisher line of clothing. The New York Times gave the story a lot of space.http://www.nytimes.com/2009/10/11/fashion/11fisher.html It seems that the company determined that a freshening of the brand was necessary, that attracting a younger customer was necessary, that the clothing needed to reflect a hipper outlook.

I cringed when I read all this, able to imagine only too well what was going on inside corporate headquarters, as the sound of the story was one I have heard played out at company after company. I'm sure that Eileen Fisher hit the wall with the Great Recession, that their core group of affluent boomer women customers realized they could stop spending money on clothing and be just fine. When Nora Ephron described the brand publicly as one for women who had given up, it must have really hurt to hear that. And so, rather than merely coping and staying true to their brand, the company started flailing and reaching for new directions.



I had always been an admirer of the brand, even though I was only an occasional customer, as it was a brand with a very clear purpose, outlook, and promise: to provide mature women with a simple, pure, unadorned, modern wardrobe system in high quality fabrics. While I have found many of the clothes to be much too shapeless for my liking, I have understood the great appeal, and have, indeed, found pieces which have become indispensable to my wardrobe. I had never been that Zen woman on the beach in the advertising, but her sense of freedom and confidence really spoke to me

And now, look what they have done. Now, the assortment is a confusing mix of the old shapeless plus the new braless. Yes, braless. Summer tank dresses meant for willowy figures, flouncy silhouettes bowing to trends, jumping and scowling models marching to everyone else's beat - these are definitely not for the EF core customer. Nor is the company exhibiting the need stated by Ms. Fisher herself, to be modern and relevant. Instead, as with so many other brands, the company is just not getting it!

Some of us over 50 have gained weight and lost our waists entirely. Some of us have not, but know that the tighter fashions our daughters are wearing are all wrong for us. Some of us have changed from wearing size 34B bras to feeling like a new size should be invented called 34Long! But I am comfortable saying that all of us want to be treated as if our needs are understood. It is sad to watch this brand, this woman, this icon lose touch. Perhaps there actually is room in the world of business for 50/50...