Wednesday, June 9, 2010

The Beauty of Great Design

I am currently at a photoshoot for the apparel and jewelry in Artful Home's Fall 2010 catalog. As usual, we have hired two beautiful models, women who, when photographed, will convey a sense of grace, confidence, and individuality that resonates with women of many shapes, sizes, and ages.

It is a always a sign to me of great design when a piece looks equally great on a 20-something model and a 50-something non-model - and when both wearers respond with equal passion about the piece. I have a strong belief that women develop their personal style early in their lives, and though it evolves over time, it is exactly that, an evolution rather than an abrupt change in style. That's why I find it so frustrating to look for clothes, because so many purveyors of clothing for mature women assume we have turned frumpy just because we are older. And why I find it so exciting to discover an artist/designer like Lynn Mizono, whose architectural take on clothing manages to express individuality,flatter and forgive, and who doesn't want that?

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